Business Strategy

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We put the client at the hearth of every our action and we try to “educate” our clients at adopting the same approach. We are Marketing, Sales Management and Business Development experts so we know well the value of a satisfied client and how could be deleterious the loss of one. Losing a client has both direct effects on revenue, and indirect effects on the corporate image and it also undermines the possibility of finding clients with the “word of mouth”. All of this is nowadays even more exasperated by the disarming immediacy of the web.
We take care of the clients in every step of the business relationship. We are available, reactive, pragmatic and sensitive and we have internal processes and computer tools that can go along with this orientation. This is much better than merely put the capital letter at the beginning of the word “client”.
Our concept itself of “marketing” is strongly affected by the marriage with the customer-centric philosophy. For us “market-making” is not just having a good capacity in communication, in promoting and positioning our products, in adopting always the more correct pricing policies. For us marketing is summarized by the American writer and businessman Seth Godin: «Marketing is the way your people answer the phone, the typesetting on your bills and your return policy»

iWIZ deals with marketing and technology playing such practices as inseparable components of the right mix of knowledge transferred to its customers.
Through the synergy between our two business lines, Innovative Solutions and Trading & Innovation, we cater to both the medium and large market companies by providing design services and implementation of networks and architectures, even complex, collaborative portals and solutions for management of information and processes, especially those unstructured, and SMEs to which work alongside us to help them improve their performance by recovering competitiveness through strategic planning, communication, the development of markets, including foreign markets, the management of the relationship with (CRM) technology, innovation, web, e-commerce.
Among the clients we include both large international companies and both domestic small and medium enterprises of various sectors, from retail to industry through the services and advice.
We aim to become the benchmark for corporate communications, corporate branding and digital marketing. We approach our projects with the understanding that, in order to maximize the objectives, it is essential to integrate and coordinate the web, digital and more traditional instruments at our disposal and use them in synergy within the framework of a strategy.
A strategic use in particular of digital channels and social media is in fact the most effective way to create quality content, generating social engagement and, thus, create value for the enterprise.