We draw and implement Customer Relationship Management platforms, based on Microsoft Dynamics 365 or on open solution.
In nr.45 of December 1989 of “Harvard Espansione” was read: “Nella corsa all’automazione la prossima frontiera è nel marketing e nelle vendite. L’impegno nei sistemi automatici di marketing e vendite presenta possibilità enormi in termini di miglioramento della produttività”. Almost thirty years have passed, but the awaited revolution has not yet manifested fully its advantages: CRM’s projects have an elevated failure rate and a lot of users, also of perfectly functioning CRM, prefer not to use it, often because they don’t percept its advantages.
In our point of view this situation is explainable with the two laws of automation of Bill Gates: the first say that automation amplifies the efficency of an efficient process, the second that automation amplifies inefficiency of an inefficient process.
iWIZ team has many years of experience – of process and product – in Customer Relationship Management field and can testify the absolute validity of the above assumptions that demonstrate how the organization functioning is the most important component for the success of a project of automation, more important than the technological platform used.
CRM for us is a working method even before a software, an essential ring of the complex chain of the sales cycle of a company, the repository of knowledge of all that happens in the market. Only through a well-oiled communication stream from and to clients, prospects, consultants, suppliers, competitors is possible to draw, implement and measure winning strategies.
Entrust a CRM project to iWIZ means take benefit of the technical twenty years experience on Customer Automation platforms, conjugated to the vaste knowledge of business strategy, marketing, sales management and digital. We don’t have technological constraints because we can, time after time, choose solutions that are complex and market leader, like Microsoft Dynamics CRM, which is totally open software like Citrix Podio. All this, is seasoned by our belief: implement solutions with a modular approach, in other words with a reasoned sequence of little project steps, that make our implementations, economical and substainable, so, perfectly modelled on our customer’s needs and well metabolised by the entire organization.