The Iannantuoni Cerruti & Associati law firm is based in the center of Milan but is part of a worldwide network of industry professionals. The assignment was the redesign of branding and the design of a new website. The intent was to communicate freshness and internationality while maintaining the solemnity and “classicism” of a legal boutique. We then opted for the coexistence of graphic elements such as the Unicredit Tower coupled with an evergreen Statue of Liberty and the contrast between an elegant gray and a daring red. Avant-garde and rigor, then, for dare with respect.