Romana Diesel is the leading Iveco dealer in the world, as well as the largest private company in Rome. The CRM project also included a significant part of guidance counseling for defining the most suitable commercial policies for each type of customer ranging from the trader who buys a van every three to four years, to companies with hundreds of fleets of heavy vehicles. Thanks to a specially crafted methodology and the custom functions realized with Microsoft Dynamics CRM, each customer receives the right degree of attention and is visited according to his needs and potential. The project also included a substantial part of training for sales force, aimed at acquiring better time management capability to maximize sales yield. The Project is operational since 2012.