The project, commissioned with nearly prohibitive deadlines, represented a challenge that iWIZ has taken and successfully completed. Noumeno is a company that provides an integrated sales point management system based on different technologies that collaboratively acquire information from heterogeneous sources and correlate with them in order to describe and govern buying behaviors. Based on an unconventional approach, the system redefines the metrics on which the classic loyalty management features are set. Design of the logo, general site concept, look & feel come alive thanks to fluorescent colors that are mixed with elements that recall or evoke concepts such as thought, technology, big-data. Texts and claims are deliberately animated by a constant call to action.