Gnosis is a new generation ERP designed for the food and beverage distribution sector. The customer commissioned the design of the logo, the design and creation of the institutional brochure and the realization of a mini-showcase site. The chosen logo is textual with the letter “G” becoming an arrow symbolizing the continuous cycle, a concept that is reinforced by the circle / sun of knowledge. In the brochure and in the site, all the elements are designed to communicate professionalism, clarity and to break with the past. Benefits and strengths are particularly emphasized because is a new product.